“品牌”是一种无形资产。“品牌”就是知名度,有了知名度就具有凝聚力,就有了发展的动力。企业品牌是城市经济的细胞,企业品牌是带动城市经济的动力。而企业品牌的建设,首先要以诚信为先,没有诚信的企业,“品牌”就无从谈起;其次,企业品牌的建设,要以诚信为基础,以产品质量和产品特色为核心,才能建立公司的品牌认知度,企业的产品才有市场占有率和经济效益。品牌建设包括了品牌定位、品牌规划、品牌形象、品牌扩张等等。
 
           "Brand" is a kind of intangible asset. "Brand" is popularity. Popularity is equivalently cohesive, which is the force of company development. Enterprise brand is the cell of urban economy, and it is also the motive force to drive the city economy. To build an enterprise brand, first of all is credit. When a company doesn’t have the honest credit, “enterprise brand” cannot be mentioned at all. Secondly, he construction of enterprise brand should be based on good faith, product quality and product characteristics as the core, so as to cultivate the reputation of consumers, and the market share and economic benefit of the enterprise's products. Brand building includes brand positioning, brand planning, brand image, brand expansion and so on.
 
        品牌建设 Brand Construction 是指品牌拥有者对品牌进行的设计、宣传、维护的行为和努力。品牌建设的利益表达者和主要组织者是品牌拥有者(品牌母体),但参与者包括了品牌的所有接触点,(包括用户、渠道、合作伙伴、媒体、甚至竞争品牌。)品牌建设包括的内容有品牌资产建设、信息化建设、渠道建设、客户拓展、媒介管理、品牌搜索力管理、市场活动管理、口碑管理、品牌虚拟体验管理。
 
             Brand building refers to the behavior and efforts of brand owners to design, publicize and maintain brands. Brand owner and main organizer are brand owners (brand names), but participants include all the contact points of the brand, including users, channels, partners, media, and even competitive brands. Brand construction includes the construction of brand assets, information construction, channel construction, customer expansion, media management, brand search power management, market activity management, word of mouth management, and brand virtual experience management.
 
        麦肯健身管理公司提供品牌建设服务,主要是针对在当地拥有多种产业或者某一种较大产业的投资者,希望投资健身这个新兴健康产业,以此来促进整体产业的循环经济链,并且提升整体的综合形象。故此创建一个健身品牌来契合投资者本身已有产业,品牌标识、名称等元素都以母体产业为主导,甚至直接沿用母体产业的标识和名称。例如绿地集团自身投资的健身房,对外名称则为“绿地集团健身中心”。碧桂园投资的健身房,对外名称则为“碧桂园健身中心”。
 
           The golden key fitness management company provides such a service for brand building. It is aimed at investors who have a variety of industries or a large industry in the local area. We hope to invest in the health industry, in order to promote the circular economy chain of the whole industry and improve the overall image of the whole industry. Therefore, to create a fitness brand to fit the industry itself, brand identity, name and other elements are dominated by the parent industry, and even directly follow the identity and name of the parent industry. For example, the green group's own investment gymnasium, the external name is "green group fitness center". The gymnasium invested by Biguiyuan is named "Biguiyuan fitness center".
 
       本服务针对的第二种投资者是准备以健身行业为自己未来发展事业的投资者,其本身资金实力较为雄厚,拥有清晰的发展规划和目标,准备在未来逐渐开设多家分店,希望在本地区大规模的发展健身房连锁,甚至准备走出本地区。针对此类投资者,我们则因地制宜的为他量身打造属于其本身的健身品牌,并帮助其开展前期的各项准备工作以及做好未来的发展规划。
 
             The second types of investors in this service are the fundamental cause of their own future development in the fitness industry. Their own financial strength is relatively strong, with a clear development plan and goals. It is ready to open a number of branches in the future, hoping to develop a large-scale gym chain in the region and even get ready to go out of the local area. In the area, for this kind of investor, we build up a fitness brand for him in the local conditions, and help them to carry out all the preparatory work in the early stage and do a good job in the future development plan.
  
       本服务针对的第三种投资者是准备投资的健身房但不符合加盟条件,那么由投资人提出健身房名称或者我们结合当地的情况给出名称建议,而后公司因地制宜的制定营销策略,双方确定方案之后由金钥匙管理公司派遣专业团队入驻当地开始运作整体项目。
 
            The third kinds of investors in this service are that the gym that is ready to invest does not conform to the related conditions for joining the "MK World" fitness brand. Then the name of the gym or the local situation is given by the investor, and the company helps to design a series of VI, and then the company is in the ground. The development of marketing strategy is suitable. After the two sides confirm the plan, the golden key management company dispatches a professional team to enter the local area to start the whole project.