"Brand" is a kind of intangible asset. "Brand" is popularity. Popularity is equivalently cohesive, which is the force of company development. Enterprise brand is the cell of urban economy, and it is also the motive force to drive the city economy. To build an enterprise brand, first of all is credit. When a company doesn’t have the honest credit, “enterprise brand” cannot be mentioned at all. Secondly, he construction of enterprise brand should be based on good faith, product quality and product characteristics as the core, so as to cultivate the reputation of consumers, and the market share and economic benefit of the enterprise's products. Brand building includes brand positioning, brand planning, brand image, brand expansion and so on.
品牌建设 Brand Construction 是指品牌拥有者对品牌进行的设计、宣传、维护的行为和努力。品牌建设的利益表达者和主要组织者是品牌拥有者（品牌母体），但参与者包括了品牌的所有接触点，（包括用户、渠道、合作伙伴、媒体、甚至竞争品牌。）品牌建设包括的内容有品牌资产建设、信息化建设、渠道建设、客户拓展、媒介管理、品牌搜索力管理、市场活动管理、口碑管理、品牌虚拟体验管理。
Brand building refers to the behavior and efforts of brand owners to design, publicize and maintain brands. Brand owner and main organizer are brand owners (brand names), but participants include all the contact points of the brand, including users, channels, partners, media, and even competitive brands. Brand construction includes the construction of brand assets, information construction, channel construction, customer expansion, media management, brand search power management, market activity management, word of mouth management, and brand virtual experience management.
The golden key fitness management company provides such a service for brand building. It is aimed at investors who have a variety of industries or a large industry in the local area. We hope to invest in the health industry, in order to promote the circular economy chain of the whole industry and improve the overall image of the whole industry. Therefore, to create a fitness brand to fit the industry itself, brand identity, name and other elements are dominated by the parent industry, and even directly follow the identity and name of the parent industry. For example, the green group's own investment gymnasium, the external name is "green group fitness center". The gymnasium invested by Biguiyuan is named "Biguiyuan fitness center".
The second types of investors in this service are the fundamental cause of their own future development in the fitness industry. Their own financial strength is relatively strong, with a clear development plan and goals. It is ready to open a number of branches in the future, hoping to develop a large-scale gym chain in the region and even get ready to go out of the local area. In the area, for this kind of investor, we build up a fitness brand for him in the local conditions, and help them to carry out all the preparatory work in the early stage and do a good job in the future development plan.
The third kinds of investors in this service are that the gym that is ready to invest does not conform to the related conditions for joining the "MK World" fitness brand. Then the name of the gym or the local situation is given by the investor, and the company helps to design a series of VI, and then the company is in the ground. The development of marketing strategy is suitable. After the two sides confirm the plan, the golden key management company dispatches a professional team to enter the local area to start the whole project.